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Engineer — Traction but inconsistency

Turn traction into a
repeatable revenue system

You have deals closing — but not reliably. The Engineer path fixes the structural gaps between activity and consistent revenue, with a guaranteed pipeline coverage ratio written into the contract.

Start with the Stress Test View pricing
3×
Average pipeline velocity improvement in 90 days
55%
Of Stress Test clients land on the Engineer path
From $3,500
Per month — Stress Test fee carried forward
Who the Engineer path is for

You have traction. You need consistency.

You're closing deals, but the pipeline is lumpy. Some months are great, others miss plan. The revenue architecture isn't broken — it's just not engineered yet.

  • Pipeline coverage problem: You don't have a reliable 3–4× coverage ratio. Deals are closing but you can't forecast confidently.
  • Conversion assumptions are off: You're projecting win rates from last quarter onto a different motion.
  • Growth math is unvalidated: The unit economics haven't been stress-tested against your actual numbers.
  • Revenue leakage is unquantified: Revenue is being lost between signal and close — but nobody has calculated where.
  • You're past Series A thinking: You know what works. You just need it to work every month, not occasionally.
Pipeline Coverage Ratio
1.8×
Before
3.6×
After 90d
Coverage ratio engineered
Guaranteed
Conversion assumptions validated
✓
Revenue leakage quantified
$43K found
How the Engineer path works

Revenue engineering, not revenue guessing

01
Revenue Plan Stress Test
Every Engineer engagement begins with the Stress Test. We underwrite your revenue architecture across 6 risk domains and quantify exactly where the structural gaps are.
02
Architecture build
We fix the specific structural gaps the Stress Test identified: coverage ratio, conversion model, growth math, CRM signal layer. Not generic best practices — your specific gaps.
03
Guaranteed execution
We embed a fractional revenue leader in your business — running outreach, coaching your team, and holding the pipeline coverage ratio we guaranteed in the contract.
04
Documented handover
The system is yours. We document every playbook, sequence, and process so your team can own it. We stay as strategic advisors and continue holding coverage accountability.
What's included in Engineer

Everything needed to make revenue reliable

  • Revenue Plan Stress Test (required entry point) — fee carried forward
  • Dedicated fractional revenue leader (10–20 hrs/week)
  • Pipeline coverage ratio — guaranteed in the contract
  • Custom ICP definition and market mapping
  • Cold email sequences (3–5 touch, A/B tested against your numbers)
  • LinkedIn outreach scripts and connection strategies
  • Objection handling playbooks built from your deal history
  • Weekly pipeline reviews and deal coaching
  • Growth math validation — unit economics, conversion assumptions
  • CRM signal layer setup and workflow optimisation
  • Monthly revenue architecture report — board-presentable
Start with the Stress Test →
The guarantee
Pipeline coverage ratio — in writing
The coverage ratio we agree at the start of your Engineer engagement is documented in the contract. Not a promise — a legal obligation.
"The fractional revenue leader identified $47K in pipeline leakage in the first week. By month three we had a 3.6× coverage ratio — the most predictable quarter we've ever had."
SR
Sara R.
VP Sales, B2B SaaS — $1.4M ARR
Stress Test fee carried forward
If you choose Engineer within 30 days of your $997 Stress Test (or 60 days for the $2,500 tier), your investment carries forward into this engagement.
What Engineer fixes

The 6 risk domains we address

The Stress Test identifies which domains are fragile. The Engineer path fixes them — in order of financial exposure.

01
Pipeline Coverage Risk

Is your pipeline actually sufficient to hit plan — or does it look sufficient because of how it's being measured?

02
Offer Conversion Risk

Are your conversion assumptions realistic, or are you projecting last quarter's win rate onto a different motion?

03
Growth Math Risk

Does the unit economics model support the revenue target, or does it only work if every assumption hits simultaneously?

04
CRM Friction Risk

Is the data your team uses to make decisions accurate, or is attribution creating a false picture of pipeline health?

05
Revenue Leakage Risk

Where is revenue being lost between signal and closed — in the conversion model, the handoff, or the pricing architecture?

06
Growth Architecture Risk

Is the overall revenue architecture designed to compound, or does it require the same effort each month to sustain?

FAQ

Engineer path questions

Yes. Every Engineer engagement begins with the Revenue Plan Stress Test. We won't build an architecture fix for a problem we haven't quantified. The Stress Test fee ($997 or $2,500) is carried forward into the Engineer engagement.
At the start of your Engineer engagement, we agree on a specific pipeline coverage ratio target (typically 3–4×). That target is documented in the contract. If we don't hit it within the agreed timeframe, we continue working at no additional cost until we do.
No. We can work with a solo founder or a team of 10. If you have no sales team, your fractional revenue leader becomes your de facto VP Sales. If you have a team, they coach and lead them.
Most clients see measurable pipeline improvement within 30–60 days. Full architecture optimisation typically takes 90 days. We move fast — the Stress Test has already identified exactly what to fix.
Engineer is for companies with traction that need a repeatable, consistent revenue system. Compound is for companies already scaling that need board-level pipeline visibility and a durable compounding growth architecture. The Stress Test will tell you which path you're on.

Start with the Stress Test.
Engineer comes next.

$997 to find where the risk is. Carry it forward into Engineer if the path is right.

Book 45-minute intake View Stress Test pricing