For $997, find out exactly where your revenue plan is fragile — before it becomes expensive.
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Every score is calculated from your revenue model inputs — your conversion rates, your pipeline, your assumptions. Not market averages.
Pipeline Coverage Risk: 68% of open pipeline concentrated in 3 accounts with close dates beyond the quarter target. Financial exposure: $47,200 in at-risk revenue — calculated from client's pipeline values and quarterly target. This figure was not separately tracked or quantified in the client's existing pipeline reporting.
Sample output — anonymised and illustrative. Your output reflects your specific revenue model inputs, pipeline data, and targets.
You bring your revenue target, your current reality, and your biggest concern. No slide deck. No data project. No prep work beyond knowing your own business.
We run structured analysis across 6 risk domains using your revenue model inputs, pipeline data, and a risk pattern library built from B2B growth-stage engagements. Every finding is calculated against your specific numbers — your conversion rates, your pipeline, your assumptions. Not market averages.
You receive the complete output in a live debrief call — Coverage Gap Score, Revenue Risk Index, 90-Day Blueprint, and all supporting deliverables. The full underwrite includes a one-page board-ready executive summary.
Coverage Gap Score, Revenue Risk Index, and your top 3 risk drivers with financial exposure estimates calculated from your own revenue model inputs. Written findings within 72 hours.
VP Sales · Bootstrapped founders · Series A
Investment carried forward for 30 days
Everything in the benchmark, plus the complete 7-deliverable report, 90-Day Blueprint, live debrief call, and one-page board-ready executive summary.
Series B CROs · PE-backed CSOs · Board-reporting
Investment carried forward for 60 days
12-page underwriting report · one-page board-ready executive summary · 60-minute live debrief call
Single 0–100 composite score showing how exposed your pipeline is relative to your revenue target. Board-presentable. Every basis point explained.
Composite risk rating across all 6 domains, each scored independently and ranked by financial exposure. Identifies your top 3 risk drivers with a dollar estimate per driver.
Assessment of whether your unit economics, conversion assumptions, and headcount ratios can produce the revenue you are projecting. Shows exactly where the math breaks.
Prioritised list of trapped growth levers your model isn't capturing. Each lever includes an upside estimate derived from your conversion and retention data.
Visual map of risk concentration across your revenue architecture. Shows where fragility is clustered and which risks are compounding each other.
Your risk profile compared against the most common pipeline failure patterns in B2B growth-stage companies at your revenue stage.
Sequenced action plan: what to fix first, second, and leave alone for now. One page. Prioritised by financial impact. Board-presentable.
Most firms find their biggest risk in a domain they weren't watching.
Is your pipeline actually sufficient to hit plan — or does it look sufficient because of how it's being measured?
Are your conversion assumptions realistic, or are you projecting last quarter's win rate onto a different motion?
Does the unit economics model support the revenue target, or does it only work if every assumption hits simultaneously?
Is the data your team uses to make decisions accurate, or is attribution creating a false picture of pipeline health?
Where is revenue being lost between signal and closed — in the conversion model, the handoff, or the pricing architecture?
Is the overall revenue architecture designed to compound, or does it require the same effort each month to sustain?
I built ETHUM because I kept seeing the same pattern across every company I ran or advised — a B2B business with a solid product, a motivated team, and a revenue plan that looked right on paper until the quarter ended and the number wasn't there.
The problem was almost never effort. At Wallex, I watched a sales team work hard while the pipeline sat under S$100,000 — not because of poor execution, but because nobody had built the signal and coverage layer that tells you who is actually ready to buy. Within months of fixing the architecture, the pipeline grew to S$10 million and the company closed its largest quarter in history at S$122 million in transaction volume.
That same pattern — healthy-looking activity masking a structurally fragile revenue plan — appeared at every company I turned around. At I-Technology Recruitment, the business was weeks from bankruptcy not because revenue was zero, but because the growth math was broken and nobody had quantified where the leakage was. We grew 400% in 18 months once the architecture was fixed. At JM Gemini, I led a team of 240+ across China and increased sales 22% in year one — again, not by adding effort, but by identifying the specific structural gaps the team was working around without knowing it.
The Revenue Plan Stress Test is the engagement I wished I could have run on day one of every turnaround. It surfaces the hidden structural risks before they become expensive — the conversion assumptions built on the wrong quarter, the pipeline concentration nobody tracked, the growth math that only works if every variable hits simultaneously.
I have been on both sides of this problem — as the executive who missed plan despite a pipeline that looked healthy, and as the operator who fixed the architecture after the miss. The Revenue Plan Stress Test exists because I needed it to exist and it didn't. The guarantee is in the contract because I have seen enough vague consulting commitments to know exactly how much damage they do — and because the methodology is sound enough that I am prepared to put a number against it.
If we don't identify at least 10× the fee in previously unquantified revenue risk or trapped growth upside within your underwrite, we continue working for up to 30 additional days at no cost. If the threshold still isn't reached, we refund $500.
Find what the market actually responds to before building the motion around the wrong thing.
From $1,800/moTurn traction into a repeatable revenue system with a guaranteed coverage ratio in the contract.
From $3,500/moBuild durable, compounding growth with board-level pipeline visibility guaranteed.
From $6,500/moMost clients are recommended Engineer — traction but inconsistency is the most common pattern at this stage. No obligation to proceed following the Stress Test.
Same conversation as step 1: your revenue target, your current reality, and your biggest concern — no slide deck. Powered by Calendly.
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No heavy prep. No data project. No slide deck. Two conversations.