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Validate — Pre-revenue & early traction

Know what's fragile
before it's expensive

The Revenue Plan Stress Test underwrites your entire revenue architecture in two conversations. No slide deck required. The output is board-presentable and built from your actual numbers — not benchmarks, not feelings.

Book the Stress Test View pricing
10×
The fee in identified risk or upside — guaranteed, or we refund $500
2
Conversations to a complete, board-ready revenue underwrite
From $997
One-time fee — carries forward into Engineer or Compound
Who the Validate path is for

You have a plan. You need to know if it holds.

You're pre-revenue, at first traction, or about to take a revenue plan into a board meeting — and you want to know exactly where the structural risks are before they materialise.

  • Pre-revenue or early PMF: You're building the revenue architecture before the pipeline fills. The Stress Test tells you which assumptions to question now rather than fix later.
  • Entering a new market: Your conversion assumptions, pipeline coverage math, and growth model need to be stress-tested against the new motion before you commit budget.
  • Board or investor meeting: You need a quantified, defensible revenue plan — not a spreadsheet that holds together while nobody asks hard questions.
  • Missed plan last quarter: The number wasn't there. You suspect the architecture — not the effort. The Stress Test tells you which of the 6 domains failed and by how much.
  • You want findings, not an engagement: The Stress Test is the work, not a lead-in. You'll get a complete underwrite whether or not you continue to Engineer or Compound.
Revenue Plan Stress Test — Output
Pipeline coverage gap
$84K at risk
Conversion assumption error
$52K at risk
Growth math validated
Sound
Revenue concentration risk
$31K at risk
Total identified risk exposure
$167,000
How the Stress Test works

Two conversations. A complete underwrite.

01
45-minute intake call
No slide deck required. We walk your revenue model, pipeline, conversion assumptions, and growth math. You explain the plan; we start identifying where the structural gaps are.
02
6-domain underwrite
We run your revenue architecture through all 6 risk domains — pipeline coverage, conversion, growth math, CRM friction, revenue leakage, and growth architecture. Every exposure is quantified in dollars from your actual numbers.
03
Findings delivery
A second call to walk through the full underwrite — Revenue Risk Index score, Coverage Gap Score, and every identified exposure with a dollar figure. Board-presentable. Built from your model, not benchmarks.
04
Your decision
The Stress Test is the work — not a lead-in. You get everything whether or not you continue. If the path points to Engineer or Compound, your fee carries forward. No pressure, no lock-in.
What you receive

7 deliverables from one engagement

✓ Revenue Risk Index Score

A single composite score across all 6 underwriting domains — showing you how structurally fragile your current plan is and where the highest-priority fixes are.

✓ Coverage Gap Score

Exactly how much pipeline you need versus how much you actually have — in dollars, not percentages. Includes the minimum safe coverage ratio for your specific motion.

✓ 6-Domain Underwrite Report

A full written analysis of every risk domain — each finding quantified in dollars, with the methodology clearly shown so you can audit every number.

✓ Conversion Assumption Audit

Your win rates, average deal size, and sales cycle assumptions — validated or challenged against the specific motion you're running and the data you actually have.

✓ Revenue Leakage Map

Where revenue is being lost between signal and close — in the conversion model, the handoff, the CRM data, or the pricing architecture. With dollar estimates.

✓ Growth Math Validation

Whether the unit economics actually support the revenue target — or whether the plan only works if every variable hits simultaneously, which is never the case.

✓ Priority Fix Roadmap

The specific actions to take, in order of financial exposure — so you fix the most expensive structural gaps first rather than the most visible ones.

What we underwrite

The 6 risk domains in your revenue plan

The same structural failures appear in companies of every size across every market. The Stress Test checks all 6 and quantifies what's at stake in each.

01
Pipeline Coverage Risk

Is your pipeline actually sufficient to hit plan — or does it look sufficient because of how it's being measured?

02
Offer Conversion Risk

Are your conversion assumptions realistic, or are you projecting last quarter's win rate onto a different motion?

03
Growth Math Risk

Does the unit economics model support the revenue target, or does it only work if every assumption hits simultaneously?

04
CRM Friction Risk

Is the data your team uses to make decisions accurate, or is attribution creating a false picture of pipeline health?

05
Revenue Leakage Risk

Where is revenue being lost between signal and closed — in the conversion model, the handoff, or the pricing architecture?

06
Growth Architecture Risk

Is the overall revenue architecture designed to compound, or does it require the same effort each month to sustain?

The guarantee

A legal obligation.
Not a sales line.

If we don't identify at least 10× the fee in previously unquantified revenue risk or trapped growth upside within your underwrite, we continue working for up to 30 additional days at no cost. If the threshold still isn't reached, we refund $500.

✓10× the fee — $9,970 or $24,970 in identified risk. A specific number, not a sentiment.
✓Previously unquantified — the dollar figure must be new, not repackaged category awareness.
✓Your data, your verification — every exposure estimate comes from your revenue model inputs. You audit every number.
✓30-day cap + $500 refund — no open-ended commitments. Real skin in the game.
FAQ

Validate path questions

No. If you're pre-revenue, the Stress Test evaluates your plan's structural soundness — the conversion assumptions, growth math, coverage model — before you build the pipeline that will expose the gaps. Finding problems before the pipeline fills is cheaper than finding them after.
No slide deck, no spreadsheet required. Show up to the 45-minute intake call with your revenue target, your current pipeline (or plan), and your conversion assumptions. We'll build the underwrite from what you share in the conversation.
The $997 Diagnostic covers all 6 risk domains and delivers the full 7-deliverable output. The $2,500 Deep Dive adds a second session with extended scenario modelling, a 30-day advisory check-in, and a longer fee carryforward window (60 days vs. 30 days) if you continue to a Growth Path.
Yes. The deliverable is a structured written report — Revenue Risk Index, Coverage Gap Score, 6-domain findings, conversion assumption audit, and a priority fix roadmap. It is designed to be taken into a board or investor meeting without further formatting. Every number has a calculation you can audit.
No. The Stress Test is the work, not a lead-in. You receive the full underwrite regardless of what you choose next. If the findings point to Engineer or Compound and you engage within 30 days ($997 tier) or 60 days ($2,500 tier), your Stress Test fee carries forward as a credit.

Bring your plan.
We'll tell you what's fragile.

$997 to underwrite your entire revenue architecture. No slide deck required.

Book 45-minute intake View Stress Test pricing