Pascal Caloc built Ethum because he kept seeing the same pattern — a revenue plan that looked right on paper until the quarter ended and the number wasn't there.
I built Ethum because I kept seeing the same pattern across every company I ran or advised — a B2B business with a solid product, a motivated team, and a revenue plan that looked right on paper until the quarter ended and the number wasn't there.
The problem was almost never effort. At Wallex, I watched a sales team work hard while the pipeline sat under S$100,000 — not because of poor execution, but because nobody had built the signal and coverage layer that tells you who is actually ready to buy. Within months of fixing the architecture, the pipeline grew to S$10 million and the company closed its largest quarter in history at S$122 million in transaction volume.
That same pattern — healthy-looking activity masking a structurally fragile revenue plan — appeared at every company I turned around. At I-Technology Recruitment, the business was weeks from bankruptcy not because revenue was zero, but because the growth math was broken and nobody had quantified where the leakage was. We grew 400% in 18 months once the architecture was fixed. At JM Gemini, I led a team of 240+ across China and increased sales 22% in year one — again, not by adding effort, but by identifying the specific structural gaps the team was working around without knowing it.
The Revenue Plan Stress Test is the engagement I wished I could have run on day one of every turnaround. It surfaces the hidden structural risks before they become expensive — the conversion assumptions built on the wrong quarter, the pipeline concentration nobody tracked, the growth math that only works if every variable hits simultaneously.
I have been on both sides of this problem — as the executive who missed plan despite a pipeline that looked healthy, and as the operator who fixed the architecture after the miss. The Revenue Plan Stress Test exists because I needed it to exist and it didn't. The guarantee is in the contract because I have seen enough vague consulting commitments to know exactly how much damage they do — and because the methodology is sound enough that I am prepared to put a number against it.
If we don't identify at least 10× the fee in previously unquantified revenue risk or trapped growth upside within your underwrite, we continue working for up to 30 additional days at no cost. If the threshold still isn't reached, we refund $500.
No heavy prep. No slide deck. Two conversations — and a board-ready underwrite.